Shinhan Bank President Jin Ok-dong's futuristic financial store 'Digilog Branch' has been ambitiously prepared.
Shinhan Bank announced on the 12th that it will open Digilog Branch, a future financial space incorporating cutting-edge digital technology, at Seosomun (retail), Namdong Central Financial Center (corporate), and Shinhan PWM Mokdong Center (asset management).
Digilog is a compound word of digital and analog, and it is a space that embodies the digital philosophy of Jinjang to create a space where cutting edge digital technology and warm emotions for customers coexist. Chairman Jin has been emphasizing that ‘what is true digital innovation for customers’ and ‘human touch for customers is necessary along with digital capabilities to be customer-centric’. This is why the Digilog branch introduced this time is decorated with different spaces and contents to suit the characteristics of individuals, businesses, and wealth management (WM). Shinhan Bank designed an optimized customer journey for each customer group by analyzing the transaction status data of branch customers over the past 10 years through the Digital Innovation Team data unit.
All consulting services of the Digilog branch Seosomun, which are frequented by individual customers, are operated by a 100% reservation system. Through the customer information desk (concierge desk), customer experience provision (CX zone), and consulting lounge (strengthening customer relationship), it is possible to quickly process business according to the purpose of the transaction.
Simple business processing such as deposits and withdrawals Customers can easily process their business through self banking using kiosks and digital desks through the customer information desk. Customers who have made a reservation for consulting services in advance can receive counseling comfortably in an independent consulting lounge, and customers who visit a branch without a reservation are recommended financial products suitable for them in the CX zone and receive products through the Shinhan SOL application. and go to the consulting lounge if necessary.
Shinhan Bank, in particular, put great effort into decorating the CX Zone in a completely different look from existing banks. Shinhan Bank's characters SOL and MOLI appear on the digital screen of a large round table to guide customers to use five digital financial and non-financial contents. CX Zone is the first thing you can see when you enter the Digilog branch.
In addition, the Digilog branch also operates a ‘Knowledge Warehouse’ seminar where top experts from Shinhan Bank give lectures on real estate, financial investment, and exchange rate forecasts once a week. The topic of the lecture is to select a field of high interest to customers through a questionnaire, and after the lecture, it is possible to consult with a bank employee at the digital desk, a video consultation window.
In the Namdong Central Financial Center, which is mainly visited by corporate customers, additional contents for customers that provide key information necessary for companies such as national support projects and derivatives on a digital basis were prepared. The Shinhan PWM Mokdong Center for high wealth customers has prepared a media table that provides financial information, as well as various non-financial information such as art curation, art auction, wine, and golf.
A Shinhan Bank official said, "The Digilog Branch was created to change the way we work with the goal of becoming a 'bank that is not like a bank' and to provide a pleasant and innovative financial experience to customers by telling stories in each space." "Digital technology and human touch The combined Digilog branch will become Shinhan Bank's unique competitive edge, which is differentiated from Big Tech (large IT company)."
